Introducing the Dawn of the Living Dread collection. The Dawn of the Living Dread Brand has commitment to celebrating Rastafarianism, Jamaican culture, and Ethiopian culture, while paying homage to the ultimate reggae enthusiasts. With each comfortable and stylish piece of our collection, you can show the world your love and respect for this revolutionary music. Whether you're a dedicated reggae fan or simply looking for a distinctive fashion statement, Dawn of the Living Dread is sure to have something for you!